Wole Olagundoye is a seasoned marketing executive and one of West Africa’s leading voices in experiential brand building. Currently the Managing Director of Outori Limited, he has over two decades of leadership experience spanning integrated marketing, brand strategy, and live consumer engagement.

Prior to founding Outori in 2016, Wole served as Managing Director at EXP Marketing Nigeria, where he led high-impact campaigns for multinational clients across Africa. At Outori, he has positioned the agency as a forward-thinking brand experience partner, blending digital and real-world storytelling to drive deep consumer connection.

Under his leadership, Outori became the West African affiliate of the global Dentsu Aegis Network, delivering campaigns for brands like Facebook, Dangote Group, and the Nigerian Stock Exchange.

Beyond agency leadership, Wole is a founding board member of EXMAN, where he has helped shape the formal structure and ethical standards of the experiential marketing industry in Nigeria.

Recognized for his strategic clarity, people-centric approach, and commitment to value creation, Wole remains a quiet force in Africa’s marketing evolution—advocating for experience as the most powerful brand currency in today’s dynamic consumer landscape.