Femi is an experienced sales and marketing professional with a career spanning blue chip FMCGs. His career has seen him launch several successful brands as well as deliver award winning trade and loyalty programs, delivering significant growth and results.

He pivoted into eCommerce, joining Cars45 where as VP Trade and Business Development, he was responsible for a business model shift into asset light and zero inventory business. Also overseeing the retail team, he has been able to impact the bottom line positively.

Passionate about consumer and customer, Femi is deeply into people development by building competencies and capabilities leading to strong teams and team performance.