Oare is a senior Marketing professional with significant commercial management experience (30+) with industry leading global organizations and major regional conglomerates namely Xerox, Accenture, Coca-Cola, Airtel and Dangote Group.

Experience spans both strategic marketing and operational marketing roles at both country and group levels in Africa, Middle East and Europe.  Key positions held include Division Brand Manager Coca-Cola (Morocco/Egypt), Group Brand Director Celtel/Zain (Netherlands/Bahrain/Kenya), Marketing Director Airtel Ghana, and Coca-Cola Nigeria and Group Chief Marketing Officer, Dangote Industries (Nigeria). 

Oare’s areas of specializations are strategic marketing, commercial excellence and branded customer experience optimization.

Key Competencies:

• Brand Leadership: Extensive experience managing global, regional, and local brands across Africa, delivering results in competitive markets.
• Market Expansion: Expertise in launching new brands with award-winning, integrated marketing campaigns and trade visibility strategies that engage customers and partners.
• Go-to-Market Strategy: Skilled in designing and executing GTM strategies for B2C and B2B organizations, ensuring commercial excellence.
• Strategic Growth Execution: Deep understanding of demand creation and fulfillment, successfully reversing market share decline and driving transformation for Nigeria’s largest conglomerate.
• Marketing Leadership: Proven ability to lead high-performing teams, shape strategy, and execute programs that fuel growth across customer segments and channels.