Obinna Aniche
Profile
Obinna is an accomplished business leader with over 25 years of experience driving Growth Marketing, Brand Management, Media Management, Brand Assets and Consumer Experience Marketing across Africa and international markets. He has held pivotal leadership roles in world-class organizations including JWT Advertising, Population Services International (PSI), Diageo (Guinness Nigeria), Bharti Airtel International BV (Netherlands, Bahrain, Kenya, and Nigeria), and Globacom.
At Zain Group in Bahrain, he pioneered the role of Group Marketing Manager – Brand & Media, framing brand direction for 22 countries across Africa and the Middle East and overseeing media budgets in excess of $100 million. At Airtel Africa’s Group Office in Nairobi, he was appointed Group General Manager – Brand Assets (Africa), where he managed brand assets valued at over $55 million across 17 countries. He was also Vice President – Brand Marketing at Airtel Nigeria and Director of Brand Sponsorship at Globacom Nigeria.
Today, as Group President of Red Slate Group, Obinna leads a dynamic portfolio spanning Outori, Resori, Increment2m, Route Movers, and Orlmantis. He collaborates with business leaders across the Group to ensure each company thrives independently while sharing a common backbone and vision.
Obinna is a Fellow of the National Institute of Marketing of Nigeria (FNIMN), Fellow, Registered Practitioners in Advertising (FRPA), Fellow, Institute of Management Consultants (FIMC), and a Certified Management Consultant (CMC Global). His leadership is anchored on Red Slate’s values: Passionate about the Consumer, Agility, Commitment to Excellence, Entrepreneurship, Integrity, and Growth Driven.
Through his work, Obinna continues to shape the future of Growth Marketing and Investment Management, building brands, businesses, and people for sustainable impact across Africa and beyond.
